Land of Rums








Liquors Veracruz: Exceptional Cordobes

To talk about rum is to talk about history, mysticism, poetry.
Rum is born with sugar cane, it comes to us from the ground, it is not a casual product. It is the summary of centuries of travel, the synthesis of thousands of stories that have been adding wisdom to a process that, although it is currently a science, part of a creative act: Master Ronero is an artist.
Every artist portrays his surroundings, and in Córdoba - land, lush and noble -, he takes as a raw material the sugar cane, brought by the first Europeans to discover America, and which in our region found the ideal elements for its cultivation.
In Córdoba, climate and height seem to have been conspired, for more than four hundred years, to give the most delicate notes to the drinks produced from the sugar cane honeys.
Rum has been, throughout history, drink of nobles, pirates, soldiers. It has been medicine, amulet. It has been watered in celebrations and many has been the only consolation. He has traveled around the world several times, changing his name, his color, hiding his origin. It is a legend that, liquid at last, takes the form and name of the container that contains it: Ron Mocambo 20 Art Edition is total art.

Taste and tradition

From a magical corner of the world, in the city of Córdoba, the company "Licores Veracruz" has 68 years of satisfying the most demanding palates with creativity and innovation that have become our hallmark. Each of our products is made as if it were the only one, faithful to our commitment to make authentic drinks with the strictest quality standards, a mission that has placed us at the forefront of the industry.
In long corridors with a wooden smell, from old selected European white oak barrels, sheltered and aged in the shade, a rum made with selected raw material, product of our land and the effort, work and dedication of many careful people headed by Mrs. Celia Barragán Espinoza and Don José Villanueva Arteaga.
Our spirit is an exquisite and exclusive combination of raw materials assembled with the water from the thaws of the imposing Pico de Orizaba, supervised in each process with the patience and wisdom of our Roneros Masters.

Cordovan identity that transcends borders.

When the traditions of a region cross borders, one can speak of a conquest, an achievement and a challenge: in “Veracruz Liquors” we have managed to reach other markets, exporting to more than 28 countries, including Japan, the United States, England, Russia, Ukraine, Germany, Switzerland, Belgium, Denmark, New Zealand and Bolivia, placing our rum in the Premium catalogs, to go one step beyond the known qualities, which exceed the expectations of the consumer and combine exceptional qualities as far as to taste and image of the product.
For years, the Mexican Oenological Group classified the rums of this company as drinks of outstanding quality, the result of a careful process of aging and aging until its ideal maturity in European white oak barrels that give it the character of Premium rum.
We must remember that in addition to rums, this company's product portfolio exceeds 200 presentations that include - always - a wide range of spirits, generous wines, traditional spirits, anise, habanero, vermouth, vodkas, tequilas and mezcal.